A Window to the World
INTERPRETATION & BRAND STRATEGIES:
SARMAYA MUSEUM
Museums today are not solely dedicated to preservation and conservation. More and more heritage organisations are in addition taking on a new role – of being facilitators, by creating physical and digital spaces that enhance ideas of community and provide the means to appreciate and enjoy heritage.
The word “Sarmaya” means collective wealth, a shared wealth of knowledge and culture. Sarmaya wants to make this collective wealth accessible to all by providing opportunities for appreciation of this shared heritage and culture. We looked at these opportunities as windows – and incorporated them as a visual metaphor into the brand and communication strategies of the museum and its activities.
We created a trope of windows that change to accommodate different, diverse and evolving view points. These windows into a shared wealth, knowledge, and heritage symbolize a look into the past, and into the future; they are lenses that can be focussed and sharpened, that once opened, will never close again.
Scope
Interpretation and Communication Strategies for the Museum, Brand Positioning and Identity Design, Website, Spirit Guide, Manuals
Team
Sarita Sundar, Georgie Paul