Dreams of Flying High
Rebrand, Brand Architecture and
Meta narratives for Quest Alliance
Technology and design can bridge the disconnect between the education system and the opportunities in India’s emerging economy.
Quest Alliance not only helps close the gap between education resources and young people in India, but does it in a manner that can be scaled and adapted anywhere and by anyone. They do this by designing tangible and intangible experiences that can be personalized and by making incremental changes through an unusual, hugely successful model of blended learning and collaboration.
We created narratives and illustrations that were joyful in spirit, combining concepts of forward thinking technology, industrious endeavour and vibrant learning to capture the essence of Quest Alliance.
Over the years there has been an organic growth in the organisational structure of Quest Alliance, this had not been suitably reflected in the way in which QA connects with its partners, customers and other stakeholders. The creation of a brand architecture helped to manage parent brands and create hierarchical relationships with ‘sub-brands’. This reorganization of the portfolio helped in internal and external communication and was reflected in the new activities and overall strategy of the organisation. This new brand architecture we created also provides a road map for future developments and assists in leveraging the sub-brands – Quest 2 Learn, My Quest and Anandshala.
This image shares MyQuest’s belief in the endless possibilities of intellect, and that making dreams a reality is within reach.
This image shares MyQuest’s belief in the endless possibilities of intellect, and that making dreams a reality is within reach.
This image depicts the core vision behind Quest 2 learn – a place where ideas spark and are nurtured and can be propelled skywards.
This image depicts the core vision behind Quest 2 learn – a place where ideas spark and are nurtured and can be propelled skywards.
This image signifies Anandshala’s ultimate belief: that it is the inspired curiosity of children which ignites discoveries.
This image signifies Anandshala’s ultimate belief: that it is the inspired curiosity of children which ignites discoveries.
The spirit guides we create for organisations are not a strict set of rules and collection of do’s and don’ts (we do a guideline book for that). Spirit guides are more of a look into the heart of a company; they reveal insider details of goals and values and how the organisation connects with those within and outside. It essentially captures the ‘spirit’ behind what makes an organisation what it is.
The spirit guides we create for organisations are not a strict set of rules and collection of do’s and don’ts (we do a guideline book for that). Spirit guides are more of a look into the heart of a company; they reveal insider details of goals and values and how the organisation connects with those within and outside. It essentially captures the ‘spirit’ behind what makes an organisation what it is.
Scope
Rebranding of Identity Mark | Brand Architecture | Narratives and Illustrations for Subbrands | Icons and Graphic Language for Communication Collateral | Brand and Communication Manual
Team
Sarita Sundar, Georgie Paul, Ruchika Chanana